[Video] Brainstorm Demo

We sat down with Athena Casarotto, one of our brilliant data engineers, to learn about CVR Variance and how sellers can use it effectively.

You should be tracking key performance indicators (KPIs) that provide insights into the efficiency and profitability of your total advertising efforts, not just efficiency metrics like CPC and CPA.

We put together these 9 questions to get you rolling. From monitoring your price point, images, bullet points, reviews, and even the A+ content on your page, these questions provide a framework for making data-driven decisions that can increase your CVR and boost your sales!