Maximizing Amazon's SQP Data with Stoke

Seb Duerr
November 28, 2023
10 min read

The ecommerce landscape is ever-changing, with new tools and features constantly emerging to offer sellers a competitive edge. Amazon’s Search Query Performance (SQP) dashboard is one such formidable tool that savvy sellers are leveraging to refine their strategies and enhance their presence on the world's largest online marketplace. But with great data comes great responsibility—or, in this case, a significant time investment. Enter Stoke: the last e-commerce platform you'll ever need, committed to transforming your business data into tangible, profit-driving insights with an efficiency that is simply unmatched.

What isthe Amazon Search Query Performance Data?

Amazon's SQP data is a revelation for sellers who want to understand customer search behavior on a granular level. The tool breaks down the search funnel by revealing valuable insights from initial impressions, clicks, cart adds, and upto the point of purchase. It’s a window into the customer’s mind, allowingsellers to see not just what customers are searching for but how they interactwith the search results.

Where toFind Search Query Performance Data?

The SQP data is easily accessible through Amazon Seller Central for brands and sellers registered with Amazon. However, Amazon releases this data in extensive tables that demand substantial manual manipulation and interpretation, stealing hours from your day.

EnterStoke: Your Game-Changer for SQP Data Analysis

While the Amazon SQP dashboard offers an ocean of data, manually diving into it can be overwhelming. Stoke changes all that. This ecommerce platform uses powerful machine learning to aggregate, sync, and transform your SQP data as frequently as Amazon updates it—generally every week. Stoke makes it possible to draw insights from updated search term performance across your entire portfolio of brands and products effortlessly.

Stoke isn’t just about convenience. It's designed specifically for decision-makers like you, who understand the value of time and accurate, actionable insights intoday's cut-throat ecommerce landscape. With Stoke, you can focus on what truly matters—growing your business—by allowing the platform to handle theheavy lifting of data analysis.

Buildinga Strategy Using the SQP Dashboard with Stoke's Help

Here's where things get interesting. With Stoke, you can dissect the intricacies of your sales funnel without getting bogged down in data processing. You gain easy access to key metrics like overall query performance, impressions, clicks, and purchases, among others, and can make informed decisions on optimizing product listings, tailoring advertising, and identifying new opportunities.

The real value of using Stoke goes beyond just accessing the data—to processing and deploying it in the most effective way. That's what Stoke is here for. By marrying Stoke's cutting-edge technology with Amazon’s SQP data, sellers can quickly analyze massive amounts of data and evaluate ASIN-specific recommendations presented by Stoke.

Stoke automates and simplifies what used to take hours, and helps you turn data into profit-driving insights!

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