The Stoke Blog

Amazon's Search Query Performance dashboard provides comprehensive insights into customer search patterns, but analyzing its detailed data can be a complex task. Stoke harnesses machine learning to efficiently process and automate this data analysis, empowering sellers with actionable insights to optimize their online presence and strategies.

In the ever-evolving world of e-commerce, staying competitive on platforms like Amazon requires sellers to leverage cutting-edge tools and strategies. As the e-commerce landscape continues to evolve and grow more competitive, Stoke is here to empower you with our latest innovation – the AI Product Listing Optimizer. This game-changing tool is designed to supercharge your Amazon listings, helping you outperform the competition and maximize your sales potential.

Stoke's Amazon Funnel Optimizer is the first fully automated solution to sync and analyze data from Amazon's new Search Query Performance (SQP) Report. In this blog post, learn how to use Amazon Funnel Optimizer to get sales-boosting insights, fast.

Leveraging the SQP report is a powerful strategy for gaining insights into untapped keywords and consumer behavior on Amazon. By optimizing your listings based on these insights, you can increase visibility, unlock new growth avenues, and maximize your profits on the platform.

We sat down with Athena Casarotto, one of our brilliant data engineers, to learn about CVR Variance and how sellers can use it effectively.

You should be tracking key performance indicators (KPIs) that provide insights into the efficiency and profitability of your total advertising efforts, not just efficiency metrics like CPC and CPA.